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Jocelyn Alvarez

Marketing Director

Meet Jocelyn Alvarez, CEO, Personal Assistant, Marketing Director of Marcus Brands Inc. and is a board member of the nonprofit You Can Be You where she serves as the Director of Marketing. Jocelyn is part owner of Paint Me Sassy, and CEO and Founder of Jocelyntic Marketing.


Jocelyn is a remarkable individual forging her own path with unwavering determination and resilience. Despite enduring significant challenges, including experiences of

sexual abuse, abandonment, and loss, Jocelyn refuses to let adversity define her. Instead, she

channels her empathetic nature, selflessness, and unwavering courage to remain true to herself

in all circumstances.


From a young age, Jocelyn faced the heartbreak of her parents' split and having to choose

which parent she wanted to be with, which ultimately led to her mother's struggle with drug

addiction and subsequent abandonment from her mother. Despite these hardships, Jocelyn's

spirit remained unbroken, fueling her passion for social justice and her commitment to helping

others navigate their own struggles.


Fueled by a desire to enact positive change, Jocelyn embarked on a journey of personal growth

and academic excellence, pursuing advanced placement courses at American River College.

Her commitment to expanding her knowledge and skills reflects her dedication to becoming a

catalyst for positive transformation.


Jocelyn prioritized her education and family responsibilities amidst challenging circumstances. With determination and focus, she set her sights on graduating high school early, driven by a desire to pave her own path to success. Amidst navigating the complexities of family dynamics, Jocelyn also took on the role of caregiver for her grandfather, who battled Alzheimer's disease. Despite the emotional toll and demands of caregiving, she approached her responsibilities with grace and resilience, embodying compassion, and selflessness.


Jocelyn's unwavering dedication to both her education and family exemplifies her strength of

character and resilience in the face of adversity. Through her actions, she demonstrates an

inspiring commitment to forging her own future while honoring her familial obligations, laying the

groundwork for a brighter tomorrow amidst life's challenges.

Through her journey, Jocelyn embodies resilience, empathy, and an unwavering commitment to

standing up for what is right. Before her 18th birthday, Jocelyn made a life-altering discovery:

her long-lost aunt, who had distanced herself from their dysfunctional family, was battling colon

cancer at the young age of 36. Despite the gravity of her aunt's illness, their time together

became a beacon of wisdom and inspiration for Jocelyn.


During her aunt's courageous battle, she imparted invaluable advice to Jocelyn,

emphasizing the importance of self-love and pursuing happiness on one's own terms. Her aunt's

story served as a catalyst for Jocelyn to break free from the grips of her abusive father and the

toxic environment she had known for so long.


With newfound clarity and determination, Jocelyn embarked on a journey of self-discovery and

empowerment. She embraced her aunt's teachings, learning to prioritize her own well-being and

happiness above all else. Through resilience and strength, Jocelyn emerged from the shadows

of her past, determined to carve out a brighter future for herself.

Upon arriving in Texas, Jocelyn confronted the daunting prospect of independence and what it

truly meant for her. However, her newfound freedom came with unforeseen trials, as she found

herself ensnared in an abusive relationship that threatened her very existence.

Enduring daily torment, including physical violence and emotional manipulation, Jocelyn faced

the darkest depths of despair. Yet, in the midst of her anguish, she discovered an inner strength

that refused to be extinguished. With unwavering resolve, Jocelyn made a solemn vow to never

allow anyone to inflict harm upon her again. She refused to perpetuate the cycles of abuse that

had plagued her past, choosing instead to chart her own course toward healing and



Driven by an unyielding spirit, Jocelyn embarked on a journey of self-empowerment and

resilience. She refused to be defined by her traumas, determined to emerge as a beacon of

hope and inspiration for others. Through her courage and perseverance, Jocelyn transformed

her pain into purpose, becoming a source of guidance, strength, and support for those in need.

Jocelyn's journey led her to Marcus Brands, where she was entrusted with the role of personal

assistant to Jennifer Marcus. This opportunity marked a significant milestone for Jocelyn, as it

allowed her to utilize the blessings and lessons bestowed upon her by God in her sacred work.

With a deep sense of purpose, Jocelyn is committed to leveraging her experiences to eventually

help others navigate their own paths to healing and empowerment.

In addition to her role at Marcus Brands, Jocelyn is currently pursuing her marketing

certification, driven by her aspirations of becoming a business owner. This pursuit reflects her

determination to continue learning and growing, while also laying the foundation for her future



With each step she takes, Jocelyn remains guided by her faith, resilience, and unwavering

commitment to making a positive impact in the lives of others. As she continues to pursue her

dreams, Jocelyn's story serves as a beacon of hope and inspiration for those who dare to follow

their own paths to success and fulfillment. Today, Jocelyn's story stands as a testament to the power of love, resilience, and self-empowerment. Through her journey, she inspires others to break free from the chains of adversity and live authentically, guided by the unwavering belief that true happiness lies within. With compassion, determination, and unwavering resolve, Jocelyn continues to forge her path forward, inspiring others to do the same along the way


I'm always looking for new and exciting opportunities. Let's connect.

844.496.8226 ext. 709

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